Head of Design 2006-2015

I’m one of the founders of Xero—online accounting software loved by millions of people around the world.

I was instrumental in Xero becoming an iconic, market leading public company worth billions of dollars, with 500,000 subscribers and 1,200 employees worldwide (2015 stats).
During my tenure, Xero received dozens of major awards for design, software and business, including:
  • Forbes Most Innovative Growth Company
  • 6 Webby Awards
  • 12 Best Awards
  • FastCo Innovation Award
  • IxDA Award
  • Nielsen Norman Group's Best Application UI Design

Product & Platform

Xero mobile app bank rec

Designing a game changer

Xero mobile app bank rec

Design as competitive advantage

I created and designed the Xero bank reconciliation—a game changing approach to accounting, which revolutionized the accounting industry. I was also instrumental in designing the multi-tenanted architecture, enabling accountants to support all their clients from one place—again, revolutionizing the accounting industry. I pioneered a rapid prototyping process, that radically streamlined the design and development cycle—a process that revolutionized the design industry. I was a key member of the Product Leadership team, defining the product strategy and product roadmap. I grew and managed a global team of top Product Designers and Researchers.

Brand & Marketing

Xero mobile app bank rec

Making accounting magical

Xero mobile app bank rec

Creating a movement

I was instrumental in creating the Xero brand and identity. I created the company tagline Beautiful Accounting Software and the advertising tagline Do Beautiful Business. I was instrumental in pioneering our video strategy, our social media strategy and our content marketing strategy. I created the Xero Brand Playbook, which defined the Xero brand and marketing strategy. I was a key member of the Marketing Leadership team, defining the go-to-market strategy. I built and managed a global team of top Marketing Designers, Engineers, Writers and Video Designers.

Team & Culture

Xero mobile app bank rec

Having fun, making a difference

Xero mobile app bank rec

Career defining opportunities

I was responsible for hiring many dozens of people around the world–across design, engineering and marketing. I was instrumental in our recruitment strategy, creating and writing our company values, and famous for my new employee induction talks.