Head of Design 2006-2015

I’m one of the founders of Xero—online accounting software loved by millions of people around the world.

I was instrumental in Xero becoming a disruptive platform, an iconic global brand, and a market leading public company worth billions of dollars.
During my tenure, Xero received dozens of major awards for design, software and business, including:
  • Forbes Most Innovative Growth Company
  • 6 Webby Awards
  • 12 Best Awards
  • FastCo Innovation Award
  • IxDA Award
  • Nielsen Norman Group's Best Application UI Design

Product & Platform

Xero mobile app bank rec

Designing a game changer

Xero mobile app bank rec

Design as competitive advantage

I created and designed the Xero bank reconciliation—a game changing approach to accounting, which revolutionized the accounting industry. I was also instrumental in designing the multi-tenanted architecture, enabling accountants to support all their clients from one place—again, revolutionizing the accounting industry. I pioneered a rapid prototyping process, that radically streamlined the design and development cycle—a process that revolutionized the design industry. I was a key member of the Product Leadership team, defining the product strategy and product roadmap. I grew and managed a global team of top Product Designers and Researchers.

Brand & Marketing

Xero mobile app bank rec

Making accounting magical

Xero mobile app bank rec

Creating a movement

I was instrumental in creating the Xero brand and identity. I created the company tagline Beautiful Accounting Software and the advertising tagline Do Beautiful Business. I was instrumental in pioneering our video strategy, our social media strategy and our content marketing strategy. I created the Xero Brand Playbook, which defined the Xero brand and marketing strategy. I was a key member of the Marketing Leadership team, defining the go-to-market strategy. I built and managed a global team of top Marketing Designers, Engineers, Writers and Video Designers.

Team & Culture

Xero mobile app bank rec

Having fun, making a difference

Xero mobile app bank rec

Career defining opportunities

I was responsible for hiring many dozens of people around the world–across design, engineering and marketing. I was instrumental in our recruitment strategy, creating and writing our company values, and famous for my new employee induction talks.