Beautiful means more than good looks. A beautiful experience changes your life. It lets you:
- Do things you've never done
- Understand things you never understood
- Enjoy things you never enjoyed
We aim to make everything we do simple, smart and beautiful.
With Xero.com we were constantly testing and improving the SEO, messaging, copy, design and navigation to optimize conversions—across four very different major markets: NZ, AU, UK and US.
I was deeply involved in all aspects of our digital marketing: strategy, design, copywriting, testing and funnel optimization.